Cheaper organic food is good, but not when it costs the farmers more…
Out on the mean streets of the U.S. organic foods industry, Walmart has stepped onto the corner with both guns drawn. On Thursday, the superstore behemoth announced its plan to partner with Wild Oats (which you may recognize as a former subsidiary of Whole Foods) to offer a line of organic goods at unprecedentedly low prices in 2,000 of its U.S. stores. To start, the line will offer primarily canned goods and other pantry staples that will cost up to 25 percent less than those of other organic brands.
At first blush, this appears to be great news. Cheaper, more accessible organic food — isn’t that one of the prerequisites for the kind of healthy food system we’ve all been waiting for? The New York Times notes that Walmart’s big move could ultimately create a larger supply of organic goods, pushing down organic prices in the long run.
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